Mindful Investors Fund I

United States of America

Last updated 13 May 2020, by Impactyield.

Edit this fund

Mindful Investors is a growth stage private equity fund focused on investing in healthy and sustainable consumer companies based in North America. We source and invest in scalable investment opportunities in the leading companies in the $60 billion natural, organic, and sustainable consumer products space. Our emphasis is on natural and organic food and beverages, personal care and household products and sustainable lifestyle companies. We expect to deploy our capital within 2-3 years of the Fund’s closing and realize liquidity from our investments within a 7-10 year timeframe. The structure of our investments are preferred equity or convertible securities with a senior position. The active role we take with our companies engages us as an owner and manager of the business with Board representation. We do not use leverage to enhance fund returns and prefer to invest in companies with limited debt. Our target IRR is 20%.

Financial description

We seek to provide growth capital for businesses that have demonstrated strong consumer traction, the ability to generate cash flow, and a commitment to sustainable business practices. Consumers’ growing preference for natural and organic products represents a long term secular trend in the American economy. Mainstream packaged goods companies and retailers alike seek new brands that incorporate the values of sustainability in order to meet the needs of these consumers. Brands that can authentically represent these values have the potential to rapidly capture market share and become highly desired by global CPG companies.
Mindful Investors targets businesses with annual revenues of $20-100 million, break-even or positive cash flow, experienced management teams, and a unique value proposition for consumers. Our valuation approach is highly disciplined: we expect to invest at Enterprise Values equal to 0.5x-to-1.5x Sales or 4.0-to-7.0x EBITDA. We look for businesses that will be attractive acquisition targets.

16 years

of track record


the year funded

100,000,000 USD


Asset manager

SDG goals

SDG targets

Encourage companies to adopt sustainable practices and sustainability reporting

Impact Category

Key performance indicators

Fund overview

Asset manager: Mindful Investors

Product track record: Fund has 16 years of track record

Target IRR: 20%

Committed Capital: 10,000,000 USD (US Dollar)

Target return category: Risk-adjusted market-rate of return

Fund domicile:

Product status:


Inception year: 2007

Vintage year: 2008

Target region: , ,

Target close date: n.a.

Product term: 10 years

Assets under management: 100,000,000 USD (US Dollar)

Investment size: Min: 1,000,000; Max: 5,000,000; Avg: 2,500,000

Co-investment policy: ,

Currency of investments:

Currency for fund / product figures:

Fund investments to date: 4

Fund investments to date exited or repaid: 0

Management fee: 2%

Carried interest: 20%

Hurdle rate: 8%%

GIIN Investors' Council Investment: No

Limited Partners / Investors: HNW Individuals

Limited Partner / Investor Type: Family Office, Other Institutional Investors


E-mail: connect@mindfullinvestors.com

Website: http://www.mindfulinvestors.com

Phone number: 4158747017.00

If you wish to have your details removed from this database please email gdpr@impactyield.com

Leah Mastromatteo

Marketing Associate

Stuart Rudick


Impact Performance


Impact thesis

Mindful Investors embraces the principles of Conscious Capitalism. Our Fund's goal is to provide strong investment returns by investing in companies committed to positive social impact. We believe that profit, prosperity and growth is compatible with environmental stewardship. Our investment in Seventh Generation, the leader in eco-friendly household and personal care products enabled them to develop the first EPA-approved household disinfectant made entirely from food-grade natural ingredients. We’ve invested in Organicgirl on three occasions, helping the company expand the market for fresh, organically grown salads and vegetables. Organicgirl promotes health-conscious nutrition, water-saving farming practices, and provides generous wages and benefits to their predominantly minority workforce. Mindful Investors was the first institutional investor in CleanFish, which promotes a marketplace that rewards human-scale fisheries that harvest wild fish responsibly.

Impact Management


Financial benchmark

Request information about this fund